STS Travel Excursion #3: Jamaica’s First House Music Concert Featuring Miami Legend; DJ Cedric Gervais
A beautiful, sweaty, colorful and most of all hyped, young crowd buzzed with excitement for tonight’s STS Travel Spring Break event at Margaritaville: Jamaica’s First House Music Concert headlining Cedric Gervais! Margaritaville, STS Travel and Smirnoff joined forces to bring Miami based, French born top House Music DJ, Cedric Gervais, millions of miles to STS Travel Spring Break headquarters; Ocho Rios, Jamaica.
The night of many firsts and unforgettable memories began with the customary STS Travel Jamaican Spring Break fashion show in the lobby of the Sunset Jamaica Grande Resort. Well, not a real fashion show, just dubbed so by the non-spring break guest at the resort. As guest looked on hundreds of bronzed model-like Spring Breaker’s flooded the lobby with perfect hair, makeup and clothing fit for a runway. The STS Travel shuttle busses began to line the palm tree studded entrance of the Jamaica Sunset Grande at 9pm. One by one Spring Breakers climbed in and so began the 15 minute trek to Margaritaville. By now the bus driver had the Spring Break routine down- windows down, music UP! Bob Marley’s “Jammin” was sung, zipping through the streets of Ocho Rios, in perfect unison and word from word, Jamaican accent and all.
We heard Margaritaville before we saw it. The low bass vibrated the windows on the bus from the parking lot. It seemed like we could not get off the bus fast enough! Once off we met our STS Travel rep and followed her to the entrance of Margaritaville. In front of the double doors outside there were two lines, and one was a hell of a lot longer than the other. The approaching line would have been a buzz kill but our STS Travel VIP bracelet got us express entry and we were inside Margaritaville in no time.
It seemed the renowned Caribbean club legend; Margaritaville was designed for Spring Break! The vastness of the club enveloped us; it seemed to go on forever. The entrance streamlined us to the professional Margaritaville photographers where we could have our photos taken, red carpet VIP style. After we finished we were ushered further in to the elongated black lit bars. I looked up and saw another whole level above us with Spring Breakers waving and screaming from the railing. Across from me were multiple bars, each at least ten feet long and staffed with six energized bartenders in Smirnoff red tees. To my right was a long blue winding waterslide beginning upstairs and leading to the huge blue pool on the level on which I was standing. I walked to the end of the first level and spotted a few wooden steps leading down to a whole other sandy section of Margaritaville on the beach. The beach was framed with dancers and festivities leading all the way to the ocean. At the top of the beach was a large black stage with towers of speakers on each side. The lighting was a phenomenon of neon rainbows; the glow illuminated the faces of the hyped up Spring Breakers. Crazy Chris, our entertainment host from the Sunset Jamaica Grande, was on the mic accompanied by head STS Travel sales rep, Chris Chambers. Those two fed energy to the crowd as they introduced the DJ’s of the night; DJ Face, ColdSteps, Crazy Neil, The Housing Project, DJ Gizzy, Shane Fire Starter, Kamal Bankay/3rd Dimension, Breach and DJ Dova. During the introductions a slow fog began to creep over the crowd. Minutes later everyone was blanketed in thick gray smoky fog. Margaritaville had brought in a massive fog machine to further enhance the mood of Jamaica’s First House Music Concert. The DJ’s on stage began throwing hundreds of rainbow glow strobe light tubes high up in to the crowd. Now equipped with rave party tools the Spring Breakers hurriedly painted the sky with blurs of blue, green and red. Can it get any better than this? A huge club, with an indoor pool on a warm Jamaican beach attending a hot house music concert. This is STS Travel Spring Break 2013. We know how to do it right.
The three hours leading up to Cedric Gervais’ Jamaican debut flew by. The DJ’s were on point bringing the best mixes of house music and traditional reggae creating a musical memory to go with the mental soundtrack of Spring Break 2013. I am sure that for many of you, this will never be forgotten. The sea of beautiful sweaty spring breaker’s covered Margaritaville’s powdery beach as the fog crept around them further ascending away in to the clear starlit Jamaican sky.
Around midnight a well dressed exotic looking man appeared on stage. He looked as though he just flew in for a GQ magazine cover shoot. Headliner, Cedric Gervais placed himself behind the large black turntables and glowing electronic equipment. He began flipping switches with immediate fervor. A thumping bass began to build, softer to louder. A robotic electronic voice flooded over the crowd:
Please help me find Molly.
Hi, I am looking for Molly.
I’ve been searching everywhere and I can’t seem to find Molly.
Do you know where I can find Molly?
She makes my life happier.
She makes me want to dance.
Dance Dance Dance Dance Dance Dance Dance Dance Dance.
Spring Breaker’s began to push forward and crowd the stage. The girls began grinding on speakers while putting on their sexiest show on for the massive crowd. STS Travel rep, Chris began taking a few girls from the crowd and up the stairs to the stage. He launched them one by one in to crowd surfing oblivion. Staring intently out in to the crowd Cedric‘s fingers danced over the switches and buttons of the turntables. His calm European accented voice spoke out to the last crowd surfer to be launched “Jenna, lay back and reach for the stars”. STS Traveler, Jenna, floated above the hundreds of hands of the crowd, being whisked away laid straight back, smiled big, looked up and pointed her fingers to the starlit sky.
To say the first house music concert of Jamaica was successful would be an understatement. STS Travel, Margaritaville and Smirnoff collaborated expertly to produce a groundbreaking event. Cedric Gervais and the house music scene had placed its mark on Jamaica and Jamaica had left culture mark on Cedric Gervais. Newspapers, blogs, and social media feeds came alive the following day with rave reviews, videos and photos of the event. To the Jamaica Spring Breaker’s of 2013; thank you from STS Travel. Thank you for being a part of the groundbreaking musical dynamo of mixing two very different cultures and styles of music, a first for Spring Break Jamaica. You made spring break history and you looked damn good doing it.
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